What’s in a name?
‘Othering’ has historically been defined as the act of alienating, marginalizing, and generally viewing those with differing views or backgrounds as inferior. Oftentimes, this process manifests through forms of xenophobia such as racism, sexism, homophobia, transphobia, and fear of other religions. The name, The New Other, reclaims the term ‘other’ and defines it in a light that celebrates our differences.
The logo typography is derived from various fonts by the late Japanese graphic designer, Masuteru Aoba. The uncomplicated, yet powerful typeface, along with slightly larger N and O, pays homage to Aoba’s work regarding the peaceful protest of social and environmental issues.
About
Turning traditional power dynamics on their head, The New Other provides a platform for artists to explore their unique identities, experiences, and perspectives. Through online and in-person programming, the general public will have increased access to the diversity of art that reflects the demographics of the GTA (Greater Toronto Area), and Canada as a whole. Through this increased exposure and representation, The New Other aims to spark dialogue as a means to combat the divisiveness so prevalent in today’s society, thereby increasing a broader sense of community and interconnectedness.
The Founder
Kristofer Sakamoto-Marshall (he/him) is a mixed-race male born and raised in Tkaronto/the GTA, Ontario, Canada. Having grown up surrounded by a diverse family and social circle, he was exposed to numerous backgrounds, ways of thinking, and lifestyles from a young age. Upon realizing the necessity for a platform that provides a public forum to highlight these varied perspectives, experiences, and stories, he put his experience in the arts to use and created The New Other.
